cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mutinda Teguh Widayanto
Contact Email
mutindateguh@upm.ac.id
Phone
+62335-422715
Journal Mail Official
ecobuss@upm.ac.id
Editorial Address
Jl. Yos Sudarso, Pabean Dringu Probolinggo Jawa Timur
Location
Kab. probolinggo,
Jawa timur
INDONESIA
Jurnal Ilmiah Ecobuss
Published by Universitas Panca Marga Probolinggo
ISSN : 23379340     EISSN : 27228622     DOI : https://doi.org/10.51747/ecobuss
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecobus adalah hasil penelitian dan hasil pemikiran dari Civitas Fakultas Ekonomi dan pihak luar yang berminat pada perkembangan ilmu ekonomi serta terbit secara berkala setiap bulan maret dan bulan september pada tahun 2015 dan akan terbit secara berkala setiap dua kali dalam satu tahun
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 7 No 1 (2019): Ecobuss Maret 2019" : 7 Documents clear
Analisis Break Even Point Sebagai Alat Perencanaan Laba Pada Danbo Dramabox DC. Collection Di Desa Tribungan Kecamatan Mangaran Kabupaten Situbondo Karnadi Karnadi; Atika Dwi Hermawati
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.361 KB)

Abstract

This study aims to (1) To find out how many break-even points in 2015-2017 (2) To find out how many sales plans are in 2018 and 2019 (3) To find out how many minimum sales must be achieved so that the company does not lose (4) To find out how much profit planning in 2018 and 2019. The method used in this study is a quantitative method. The results of the study were the break-even point for 2015 in the first semester of Rp. 29,103,640 with a margin of safety of 28%, semester II of Rp. 32,577,057 with a margin of safety of 31%. In 2016 the third semester amounted to Rp. 35,151,516 with a margin of safety of 35%, semester IV of Rp. 36,776,275 with a margin of safety of 39%. The year 2017 semester V of Rp. 43,376,025 with a margin of safety of 35%, semester VI of Rp. 42.79.674 with a margin of safety of 49%. The year 2018 targets profit in the VII semester, which is Rp. 16,634,975, semester VIII which is Rp. 18,902,975 and in 2019 in the IX semester that is Rp. 23,892,575, semester X which is Rp. 26,378,975. Keywords: Break Even Point, Profit Planning Tool, Danbo Dramabox
Pengaruh Kualitas Pelayanan dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada PT Bank Bukopin Probolinggo Tumini Tumini; Dedi Kustiawan
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.592 KB)

Abstract

Penelitian ini dilakukan pada PT Bank Bukopin Probolinggo berdasarkan hasil survey awal menunjukkan kenaikan jumlah nasabah dan kepuasan nasabah yang mengindikasikan adanya loyalitas nasabah terhadap PT Bank Bukopin Probolinggo. Tujuan penelitian yang hendak dicapai adalah 1). Untuk mengetahui pengaruh yang signifikan antara kualitas pelayanan dan kepuasan nasabah secara simultan terhadap loyalitas nasabah pada PT Bank Bukopin Probolinggo. 2). Untuk mengetahui pengaruh yang signifikan antara kualitas pelayanan dan kepuasan nasabah secara parsial terhadap loyalitas nasabah pada PT Bank Bukopin Probolinggo. 3). Untuk mengetahui variabel mana di antara kualitas pelayanan dan kepuasan nasabah yang berpengaruh dominan terhadap loyalitas nasabah pada PT Bank Bukopin Probolinggo. Jenis penelitian yang digunakan yaitu jenis penelitian eksplanatori, dengan variable yang digunakan meliputi kualitas pelayanan, kepuasan nasabah dan loyalitas nasabah. Metode analisis data hasil penelitian ini yaitu metode deskriptif kuantitatif dengan menggunakan statistic berupa analisis regresi berganda, analisis korelasi berganda, dan analisis determinasi. Kata Kunci : Kualitas Layanan, Kepuasan Nasabah, dan Loyalitas Nasabah
Pengaruh Kepercayaan Merek Dan Citra Merek Terhadap Minat Beli Ulang “Kopi Toraja” Di Coffee Josh Situbondo Randika Fandiyanto; Ratih Endriyasari Kurniawan
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (928.624 KB)

Abstract

This study aims to determine the effect of brand trust and brand image on interest in repurchasing “Toraja coffee” in coffee josh Situbondo. This research uses a descriptive method. The population in this study were all coffee consumers who consumed Toraja coffee as many as 90 respondents. Data collection is done by observation, interview, and questionnaires. The data obtained were analyzed using statistical formulas, namely by using multiple linear regression analysis, t test, F test and determination coefficient which the processing was carried out with the SPSS version 22 program windows 7. The results of multiple linear regression indicate that Y = 1,295E-16 + 0,249X1 + 0,376X2 + e. t-test results show that all independent variables (brand trust and brand image) have a positive influence on dependent variable namely (repurchase interest). F test results show that the research hypothesis which states that brand trust variables and brand image simultaneously have a significant effect on repurchase interest can be accepted. Based on the dominant result the brand image variables has a dominant influence on repurchase interest with a variable value that is greater than the Brandt trust variable. The determination coefficient obtained is 0,269. This means that 26,9% repurchase interest is influenced by brand trust variables and brand image, the remaining 73,1% is influenced by other variables. Keywords: Brand Trust and Brand Image, Repurchase Interest
Penentuan Harga Jual Untuk Menetapkan Laba Kotor Penjualan Paving Block dan Batako Pada Multazam Gending Kabupaten Probolinggo. Seger Priantono
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.589 KB)

Abstract

Research conducted at the CV Multazam with the purpose to know the determination of sale price to determine the gross profit sales of paving block and brick making. Research in the form of variable costs of raw materials, direct labor, factory overhead costs, the cost of nonproduction. Methods of data analysis are the quantitative descriptive method. CV Multazam not yet classified the costs based on the function of the principal costs as the basis for determining cost of goods production, sale price calculation performed with make all expenses that occur divided by the amount of production, so there is no allocation factory overhead costs and the cost of non production to products paving block and brick making. The determination of the sale price with the method of cost-plus pricing generates gross profit per pc block paving products namely Rp 890,-and brick making Rp 845,- Keywords: Cost Plus Pricing Method, Gross Profit, Selling Price
Pengaruh Buadaya, Sosial dan Pribadi Terhadap Keputusan Pembelian Baju Muslim Pada Toko Butik Arafah Di Situbondo Yudhistira Harisandi; Widya Fransiska; Rini Kartika Sari
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.173 KB)

Abstract

This study aims to determine the effect of partially cultural, social and personal variables on purchasing decision variables, to find out the effect of cultural, social and personal variables together on purchasing decision variables, and to find out which of the cultural, social and personal variables dominantly influence the purchasing decision variable. The data analysis method used in this study is the validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, f test, dominant test, and coefficient of determination. Partial statistical test or t-test for Cultural variable (X1) shows the value of t arithmetic 2.692> t table 1.985 and significant value t 0.008 <0.050. then H0 is accepted and Ha is rejected. Partially means that the Culture variable (X1) does not have a significant effect on the purchasing decision variable (Y). The results of the t-test for Social variables (X2) show the value of count 3.552> t table 1.985 and significant value t 0.001 <0.050, then H0 is rejected and Ha is accepted. Partially means that the Social variable (X2) has a significant influence on the purchasing decision variable (Y). The results of the t-test for Personal variables (X3) show the value of count 2.198> t table 1.985 and the significant value t 0.03 <0.050, then H0 is rejected and Ha is accepted. Keywords: Culture, Social, Personal, Purchasing Decisions, Muslim Clothing
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Pada Industri UKM Olahan Ikan Jaya Utama II Mayangan Probolinggo Dedi Joko Hermawan
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.471 KB)

Abstract

In rise, the current business competition led consumers to be more selective about the products to purchase. This because of many products offered by the manufacturer with a variety of brands, design and the other values in order to create good perception minds of consumers. Product quality is the ability of a product to perform is the function. The brand is a name, symbol, design or combination four of them. Product design is the totality of features that affect the appearance of a specific product according to an implied customer. Purchasing decision is the process of formulating alternatives to settled make a purchase. This research aims to know the influence of both simultaneously and partial from the product quality, brand, design and to the purchasing decision. Design research using surveys, and research methods used associative methods Using Likert scale research Instrument, and analysis techniques using multiple linear regression analysis, considering the model constitutes a number of causal relationships between latent variables. The results showed that the quality of products, band, and designs significantly influence consumer purchasing decisions both simultaneously and partially. Keyword: product quality, band, design, purchase decisions.
Harga Dan Promosi Yang Efektif Untuk Peningkatan Hasil Penjualan Di Fajar Mebel Haurwangi Bandung Sri Winarsih
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.319 KB)

Abstract

Tujuan dari penelitian ini adalah untuk mempelajari harga dan promosi yang efektif untuk meningkatkan hasil penjualan. Metode analisis data yang digunakan dalam penelitian ini adalah menganalisis data kualitatif kuantitatif yang terdiri dari perhitungan analisis regresi berganda, analisis determinasi, dan analisis koordinasi linier berganda dengan variabel independen harga dan promosi dan variabel yang digunakan adalah hasil penjualan. Data diperoleh dari sumber data primer atau data sekunder yang langsung dari Fajar Mebel Haurwangi Bandung. Dari hasil perhitungan analisis regresi linier berganda perhitungannya adalah Y = 4,045 + 0,349X1 + 0,531X2 yang berarti bahwa nilai a = 4,045 adalah konstanta yang meningkatkan hasil penjualan di Fajar Mebel Haurwangi Bandung. Yang berarti bahwa semakin tinggi alasan X, semakin tinggi nilai Y. Nilai b1 = 0,349 berarti bahwa setiap kenaikan harga jual produk akan meningkatkan hasil penjualan sebesar 0,349. Nilai b2 = 0,531 berarti bahwa setiap peningkatan jumlah biaya promosi akan meningkatkan hasil penjualan sebesar 0,531. 0,644 analisis koefisien linier berganda korelasi kuat antara variabel X1 dan X2 pada variabel Y. Nilai koefisien determinasi 41,5% dipengaruhi oleh harga jual dan promosi, sedangkan 58,5% tergantung pada faktor lain. Pada pengujian masing-masing variabel bebas terhadap variabel terikat pada variabel X2 memiliki variabel dominan pada variabel Y. Nilai F adalah 17,346> F tabel 3,187. Jadi Ho ditolak dan H1 diterima, disimpulkan karena ada pengaruh positif yang signifikan antara harga dan promosi yang efektif terhadap peningkatan hasil penjualan secara bersamaan pada Fajar Mebel Haurwangi Bandung. Keywords: Harga, penetapan harga, promosi, bauran promosi, hasil penjualan

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2019 2019


Reset
Filter By Issues
All Issue Vol 11 No 2 (2023): Jurnal Ilmiah Ecobuss, Volume 11, Nomor 2, September 2023 Vol 11 No 1 (2023): Jurnal Ilmiah Ecobuss Volume 11, Nomor 1, Maret 2023 Vol 10 No 2 (2022): Jurnal Ilmiah Ecobuss September 2022 Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss Vol 9 No 2 (2021): Jurnal Ilmiah Ecobuss Vol 9 No 1 (2021): Jurnal Ilmiah Ecobuss Vol 8 No 1 (2020): Maret 2020 Vol 8 No 2 (2020): Jurnal Ilmiah Ecobuss Vol 7 No 2 (2019): Ecobuss September 2019 Vol 7 No 1 (2019): Ecobuss Maret 2019 Vol 6 No 2 (2018): Ecobuss September 2018 Vol 6 No 1 (2018): Ecobuss Maret 2018 Vol 5 No 2 (2017): Ecobuss September 2017 Vol 5 No 1 (2017): Ecobuss Maret 2017 Vol 4 No 2 (2016): Ecobuss September 2016 Vol 4 No 1 (2016): Ecobuss Maret 2016 Vol 3 No 2 (2015): Ecobuss September 2015 Vol 3 No 1 (2015): Ecobus Maret 2015 More Issue